Sr. Digital Marketing Manager – Brighton, CO 80603

JOB PURPOSE:

The Sr Digital Marketing Manager provides a holistic, brand-based orchestrated view of marketing strategies across multiple channel-led initiatives to achieve campaign and revenue goals. The ideal candidate will provide leadership and expert guidance to internal teams by supporting multi-tiered campaigns encompassing content strategy, SEO (Search Engine Optimization), digital marketing, and brand strategies.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop the marketing strategy for new and existing products, brands and offering.
  • Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR to obtain market share.
  • Responsible for developing and implementation of the Brand strategy through marketing plans, content/promotional calendars, review.
  • Maintains research database by identifying and assembling marketing information.
  • Develop and delivering marketing and communications strategies for the organization through all media channels with available analytics tools.
  • Manage social media presence and direct programs to improve social media reputation and recognition
  • Manage requests for website changes and submit them to web developer’s ticket system.
  • Work closely with product management team to define marketing materials and programs.
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Work with developmental teams on owned media assets to include websites, landing pages, and microsites across branches and brands.
  • Create and supervise creation of organic optimized content; site content, blog content, and messaging.
  • Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.

WORK ENVIRONMENT & PHYSICAL ABILITIES:

  • Light work requiring the exertion of 20 pounds of force occasionally and up to 10 pounds of force frequently.
  • Requires visual perception to operate computer equipment and for reviewing, checking, preparing and maintaining computer files.
  • Manual dexterity is required to operate computer equipment.
  • Normal range of hearing and vision.

REQUIRED EDUCATION, EXPERIENCE, KNOWLEDGE & SKILLS:

  • Bachelor’s Degree or equivalent experience.
  • 5 to 7 years’ experience in all aspects of developing and managing direct digital marketing strategies.
  • Proven experience in customer and market research.
  • Relevant product and industry knowledge.
  • Digital marketing skills.
  • Experience with relevant software applications.
  • Working knowledge of Salesforce, Pardot, and automated email campaign strategies & creation.
  • Experience working in WordPress.
  • Advise cross-functional teams on digital marketing best practices and provide subject matter expertise with respect to creating and implementing short and long-term marketing strategies using digital tools and tactics.
  • Identify ways to leverage and optimize current technologies and 3rd party capabilities to achieve defined objectives.
  • Lead brainstorm sessions to stimulate new and innovative approaches to marketing challenges based on customer insights, trends and data.
  • Contribute to marketing plan and budget development for campaign teams.
  • Ability to successfully complete a General Abilities Assessment and pass a post-offer background check, drug screening, and physical.

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