A Sales Planner will serve as the frontline support for a dynamic digital and integrated sales organization for a pod of sales professionals (Ad Directors and/or Account Managers). A large part of the work will be developing digital and integrated media plans and buy details that ultimately lead to sales campaign success and renewal. A Sales Planner will be responsible primarily for the pre-sale process and ensure quality service to our advertisers from reservations and media plan creation as well as some post-sale activity on print campaigns. Individual will become knowledgeable in all aspects of the sales process and serve as a team liaison with advertising agencies and clients as well as with internal groups. The Sales Planner will often represent the Account Manager or Ad Director in following up on questions or requesting information or materials with agencies and accounts.
Sales Planner Responsibilities:
- Guide logistical flow of pre- and post-digital and print ad campaigns, interacting on behalf of sales with other departments such as Research, Ad Ops, Sales Development, Ad Products and the Content Studio.
- Support development of RFP (Requests for Proposal) process utilizing the full scope of NYT ad products that strategically address the advertiser’s needs and campaign objectives for both print and digital.
- Build and revise media plans, check avails, reserve fixed placements and update associated fixed placement calendars. Enter final plans into online proposal systems such as Atlas and Media Visor, et al.
- Update Salesforce database throughout the sales process with necessary account information, including Opportunities, Call Reports, Rate Adjustments, etc.
- Coordinate handoff of digital campaigns to Ad Ops to ensure pre-sale/post-sale continuity.
- Provide support for print activity. Request reservations and positions, create IO’s for reservations and RA’s for billing, ensure no credit holds.
- Work with our Customer Order Fulfillment (COF) Department to guarantee materials are in-house by deadlines.
- Field customer complaints and work with the appropriate department to resolve them.
- Respond to servicing and information requests from team members and advertisers; work with various internal teams to gather information for customers, or to fulfill requests, such as tickets for events, comp subscriptions, etc.
- Coordinate and schedule various meetings for accounts such as tours of the Idea Lab and brainstorming meetings with internal support teams.
- Understand the full suite of NYT products across all platforms.
- Provide excellent customer service to both internal and external clients.
- Communicate detailed and specific account information to Sales and sales support management.
- May be responsible for general office administration as required, such as ordering materials for the office, facility issues, etc., as required.
- Perform related work as assigned.
This is a union position as classified by the News Guild of New York.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.