The Recruitment and Outreach Specialist serves as the first point of contact for individuals expressing an interest in Washtenaw Community College. The primary purpose of this position is to recruit prospective traditional and non-traditional students while providing information regarding the enrollment process and academic areas of interest. This position promotes the college to the general public and provides general admissions counseling and assistance to prospective students, which includes relationship-building and maintenance with key external and internal contacts. The Recruitment and Outreach Specialist must also follow up with potential students in an effort to increase student enrollment and maintain a regular visitation schedule in area high schools, college fairs, business and industry sites, community organizations, and other recruitment venues as assigned. Cultivating and maintaining relationships with faculty, deans, and program chairs is critically important in this role. The expectation is cross-departmental collaboration as it relates to programmatic presentations, divisional tours, updating information needed for recruitment and marketing material, and on/off campus events.
Essential Job Duties and Responsibilities:
- Responsible for maximizing student enrollment and assisting with reaching the overall targeted student enrollment goal.
- Act as a consultative resource to provide students with information on WCC.
- Help facilitate the enrollment process which includes coordination with other internal departments not limited to: admissions, student records, academic departments, advising, on-boarding, financial aid, and success coaching.
- Initiate and develop relationships with high school administrators, counselors, teachers, and other members of the educational community, and throughout the region.
- Serve as the divisional point of contacts (POC) for high schools, vocational centers, and other community partners for information about divisional programs.
- Conduct ongoing and timely follow-up communication with prospective students in the form of written communication, phone calls, e-mails, and texts to determine their level of interest, educational needs, and to address questions.
- Assist with recruitment strategies on and off campus designed to attract targeted students to attend the college.
- Utilize the Customer Relationship Management (CRM) system to follow up with students in various stages in the recruitment funnel, documenting conversations in the CRM while adhering to all FERPA requirements.
- Work with the recruitment and outreach team as well as academic division leads to support divisional tours and programmatic information sessions. Ensure they are conducted in alignment with divisional standards and consistency in verbiage about academic facilities and equipment.
- Assist the Student Connection team during peak periods – to include answering the telephone, student check-in process, answering admissions questions and general registration of new students add/drop, etc.
- Must be open to cross-training within the department to support a basic understanding of other Student Service departments and their departmental functions.
- Have the ability to work on and off-campus with some evening shifts, day shifts, and some Saturdays.
- Other duties as assigned.
Hours/Schedule: Work schedule includes some evening shifts, day shifts, and some Saturdays.
Work Environment: On and off campus.
- Minimum Required Knowledge, Skills and Abilities:
- Bachelor’s degree and at least two (2) years of direct recruitment or related recruitment OR experience equivalent combination of education and work experience may be considered.
- Basic knowledge of academic programs offered by the College.
- Excellent written, verbal and interpersonal skills required.
- Familiarity with Customer Relations Management systems and its functions.
- Demonstrated ability to lead a team, work collaboratively with other areas and successfully lead projects through completion.
- Demonstrated experience in presentation and public speaking, as well as excellent oral and written communication skills.
- Enthusiasm for the college experience and an understanding of the transformative role it plays in the lives of students.
- Demonstrated ability to work effectively with a diverse student population.
- Ability to maintain flexible work schedule including some evenings and weekends.
- Ability to sit and/or stand for extended periods of time.
- Ability to effectively communicate with diverse populations via telephone, email and social media.
- Ability to conduct extensive phone and other communications with prospective and/or enrolled students.
- Must have reliable transportation.
Please complete all sections of the application and submit required documents.
Washtenaw Community College (WCC) strives to make a positive difference in people’s lives through accessible and excellent educational programs and services.
Washtenaw Community College seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve our diverse community and to build on the success of our students faculty & staff. Washtenaw Community College is committed to creating an inclusive, welcoming environment.
Washtenaw Community College is an Affirmative Action/Equal Opportunity Employer.
Current Washtenaw Community College Employees Salary is determined by BOT Policy 5005***
An Administrative Group employee whose job has been reclassified or who is promoted to a new position shall have his/her salary set at the new salary range minimum or at 10% above current salary, whichever is greater. Starting rate/salary is determined based on education and work history listed on application.