Location – USA California Mountain View/Sunnyvale preferred
The successful candidate will be responsible for the product marketing of Synopsys’ leading embedded software and systems products. These products currently include virtual prototyping and QTronic virtual ECU. We are looking for a dynamic, seasoned and self-motivated product marketing professional who can provide business leadership and drive innovative marketing strategies and campaigns. You will work collaboratively with R&D, solution architects, business development and sales to execute the product and financial plans and support Synopsys’ business objectives.
Responsibilities include: Develop marketing campaigns, business plans and activities to grow business and market share. Define and coordinate sales collateral development, pricing and packaging strategies, competitive analysis, product roll out, and sales training. Define internal and external messaging and positioning of the product line. Work closely with the business development and field organization to identify and drive business opportunities. Work with customers, R&D, solution architect and application engineering teams and set the vision and product plans in the marketplace. Develop and manage relationships with key customers and partners. Identify new market opportunities and drive plans to exploit new markets.
BS/MBA with 12+ years of relevant experience in a product marketing role for highly technical products.
Track record of creative marketing programs and successfully launching, managing and growing products, defining and executing marketing campaigns
An innovative, self-driven, customer-focused individual with a decisive style and attentiveness to current and future customer and market trends
Technical orientation and understanding of systems and software development flows
Acute sense for defining and capturing business opportunities working with business development and field teams
Experience in working directly with customers, sales and application consultants on an international scale
Technical understanding and knowledge of simulation technologies, embedded software and system design from SoC to electronic products
Vertical market experience in market such as automotive, artificial intelligence, aerospace and defense, industrial, consumer or networking a plus.
Experience in embedded software, system design or EDA industry
Strong influence skills, able to work on a global scale with a global team
Excellent oral and written communication skills