Marketing Manager, Animal Care MJH Life Sciences? MJH Life Sciences?

Marketing Manager

The Marketing Manager is responsible for the marketing and promotion of animal care brands and conferences within MJH Life Sciences. This role will provide direction and guidance to an Associate Marketing Manager. Additionally, the Marketing Manager will create and manage strategic and tactical marketing plans that span our B2C /B2B market, using an integrated and omni-channel approach to build brand awareness and audience generation for events, lead generation programs, webinar registrations and overall audience engagement.

Responsibilities:

  • Create and manage detailed marketing tactical plans and campaigns used to amplify brands and grow audiences for live events
  • Work directly with the Associate Director of Marketing and franchise stakeholders from across departments such as editorial, project management, business development, creative/design, and events teams
  • Provide direction and guidance to Associate Marketing Manager and Marketing Coordinator
  • Ensure that all marketing deliverables are executed according to marketing plans and timelines. Campaigns include: direct mail, email blasts, internal and external advertising (print and digital), marketing partnerships, telemarketing, social media and SEM
  • Manage the attendee invitation/recruitment process for paying and non-paid conferences and events
  • Create copy for all marketing collateral to ensure that positioning and branding are relevant to target audiences
  • Brief in marketing collateral into the creative team, routing assets for approval of various stakeholders
  • Provide telemarketers with the necessary materials they need to sell each conference: call script, curated prospect list, marketing collateral, etc. and analyze call reports to monitor campaign effectiveness
  • Develop and manage marketing budgets and oversee contracts with vendors
  • Track and provide weekly reports on current registration metrics and other marketing campaign results
  • Manage the digital marketing strategy/SEM used to promote programs
  • Create and manage marketing team social media calendars for relevant franchises
  • Create and distribute marketing summary reports to key franchise stakeholder

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