Financial Assist Counselor, High Point Medical Center Registration – High Point, NC

Job Summary

Provides assistance to patients and family members regarding establishing arrangements to provide payments for services provided. Ensures all insurance requirements are met prior to patients arrival and informs patients of their financial liability prior to arrival for services. Determines oncology patient eligibility for LoveLine financial assistance. Assists eligible patients with BCCCP Medicaid applications. Cross-trained to provide services of Patient Financial Services Representative.


Degree/Diploma Obtained Program of Study Required/Preferred
High School Diploma or GED General Studies Required
Associates Business, Health Management or related field preferred


2+ Hospital/Clinical Services Access or Billing & Collections/Insurance preferred
1+ Using a related computer system to effectively interact with customers

Additional Knowledge, Skills, and Abilities

  • Excellent customer service skills to establish/maintain effective, professional, service-oriented working relationships with

patients,families, physicians, coworkers and supervisors.

  • Working knowledge of medical terminology and oncology treatments
  • Ability to analyze data for effective decision-making
  • Excellent written/verbal communication skills
  • Strong organizational skills, ability to prioritize workload
  • Ability to work with minimal supervision and reach appropriate decisions based on established policies and procedures

Job Specific Duties

Patient admission

Admits, registers and pre-registers patients with accurate patient demographics and financial data.
Calculates and collects payments from patients for WFBMC Hospitals and WFBMC Physicians Hematology and Oncology physicians. Sets up payment arrangements. Reconciles daily money collected. Works with collections agencies to resolve
balances and/or collect payments.


Requests insurance authorizations for medical and dental procedures via online portal or by phone. Enters authorizations in various systems. Provides estimates using the passport estimator for future services to help determine patient’s liability.

Patient Financial Assistance

Gathers data concerning family financial standing for eligibility determination, charity applications, and deductible information.
Screens patients for charity care, COBRA and Medicaid. Helps in completing assistance applications as needed. Work with third
party payers for copay assistance. Refers patients to Patient Financial Services Representative for assistance with
pharmaceutical manufacturer and foundation medication assistance. Screens patients for LoveLine emergency financial assistance program.

Third Party Payer

Identifies any third party payer information not identified upon initial registration. Checks online resources to verify coverage and the insurance plan. Makes financial assistance referrals for those patients with third party coverage who may qualify for State
funded programs. Interviews patients to screen for Medicaid eligibility and refers Medicaid applications to Guilford County Outstation and applicable counties.

Claims Explanation

Reviews and explains claim rejections on patient’s accounts. Helps resolve patient balance issues and questions.

Government Compliance

Responsible for following Federal, state and county regulations in dealing with government entitlement programs.

Customer Service

Displays a good attitude toward his/her co-workers and job to ensure a positive image of the hospital. Posseses working knowledge of hospital procedures as well as the ability to interpret patient accounts to ensure proper information is provided to the patient.

Process Ownership

Displays a willingness to take ownership of processes to ensure complete account resolution.


Upholds a professional working relationship at all times and adheres to department rules. Practices teamwork and adheres to Standards of Behavior.

Other Duties

Performs other duties as assigned by management.
UNC Health Care Employee Standards


Uses appropriate methods to clearly convey information to others in an engaging way, which helps others understand and retain the message.


Works with others respectfully and openly; provides help to achieve shared goals.


Uses appropriate methods to clearly convey information to others in an engaging way, which helps others understand and retain the message.


Meets or exceeds patient and employee safety requirements while promoting and achieving quality outcomes.


Takes ownership for goals and outcomes; effectively and efficiently uses available resources to successfully complete tasks.


Identifies opportunities and takes action to continuously improve processes. Maintains effectiveness and flexibility during change.

Workplace Requirements
Employee Health:
Complies with all required employee health programs including annual tuberculin testing and other applicable screening, testing
and vaccinations.
Maintains current licensures, certifications and/or registrations (if applicable for the position).

Job Competency:
Complies with requirements for job specific competency testing and demonstrates and communicates proficiency in skills required (if applicable to position).

Corporate Compliance:
Adheres to and understands the Health System’s Corporate Compliance Plan as evidenced by timely participation in required training (including annual testing) and 100% compliance with the Corporate Compliance Code of Conduct.


Adheres to and understands the Health System’s Environment of Care Plan as evidenced by timely participation in required training (including annual safety testing).


Adheres to and understands the Health System’s HIPAA Compliance Plan as evidenced by timely participation in required training (including annual HIPAA testing).


Attends all required educational programs (including General Orientation, and departmental or job specific required programs).

Physical and Behavioral Requirements

  • Occasional stooping and standing
  • Frequent sitting and walking
  • Sedentary physical force (exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry,

push, pull, or otherwise move objects)

  • Visual acuity is required for computer use
  • Ability to speak and hear is required to effectively communicate with patients and family members
  • Manual finger dexterity for computer use
  • Ability to manage a high stress environment resulting from patient financial arrangements.

Occupational Exposure to Bloodborne Pathogens

Yes or No: No

National Patient Safety Goals

Improve the accuracy of patient identification
Improve the effectiveness of communication among caregivers
Reduce the risk of health care-associated infections
Consistently demonstrate appropriate hand hygiene techniques

Core Values
Teamwork – Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback.
Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.
Compassion – Is sensitive to the feelings of others and is consistently kind and considerate. Genuinely cares about people and is
available and ready to help. Shows sincere concern, empathy, sees the best in people, accepts differences and appreciates virtues.
Integrity – Views himself or herself as a reflection of the organization by following through on commitments and accepting ownership
of any mistakes he or she might make. Acts in ways that demonstrate personal honesty and serves as a positive example of why
others should trust the motives of the organization.

Standards of Behavior

Respect: Maintain Patients’ Privacy
Professionalism: Take Ownership
Safe and Healing Environment: Keep Noise Levels Down
Customer Focus: Use the 10/5 Rule; Escort to Destination; Use Elevator Etiquette
Communication: Use AIDET (Acknowledge, Introduce, Duration, Explain, Thank)
Employee Statement of Understanding
I have read and understand the job description for my position. I also understand that I am responsible for meeting the standards of
performance outlined in this job description as well as conducting myself in a manner supportive of the mission, vision, core values
and Standards of Behavior of High Point Regional Health.

I certify that I possess the physical and mental abilities to regularly attend work and fulfill the essential functions of this position with
or without reasonable accommodation. If I require accommodation in order to fulfill any or all of these essential functions, I will notify
my manager immediately (or in the case of new employees, prior to employment).

I understand that receipt of this job description does not imply nor create a promise of employment, nor does it create an
employment contract of any kind. I furthermore understand that if hired, my employment relationship with High Point Regional Health
is at will and may be terminated by myself or employer at any time with or without cause.

The requirements listed above are representative of the knowledge, skills, education, certifications, licensure, experience, and/or
ability required to perform the job. While this job description is intended to be an accurate reflection of the current job, management
reserves the right to revise the job, work schedule, and/or require that different tasks be performed when circumstances change in
order to best suit the needs of the department and/or organization.

To apply for this position, please click on the “Apply Now” button on this page. You must complete the application process and then submit your application by clicking on the “Submit” button located at the bottom of the page titled “Submit Online Application”. You will receive the following message once you hit the submit button: “You have successfully submitted your job application”.

Computers are available for applying within the lobby of the Human Resources Department located at 1920 West First Street, (on the corner of Miller and First Street) Winston-Salem, North Carolina 27104. You may also call our office for assistance at (336) 716-6464. Office hours are Monday-Friday, 8:00am-5:00pm.

If you are an individual with a disability and need reasonable accommodation to participate in the application process, please contact our Supervisor of Office Services by phone (336) 716-3367 or email at [email protected]

It is the policy of Wake Forest Baptist Medical Center to administer all educational and employment activities without discrimination because of race, sex, age, religion, national origin, disability, sexual orientation, gender identity or veteran status (except where sex is a bona fide occupational qualification or a statutory requirement) in accordance with all local, state, national laws, executive orders, regulations, and guidelines.


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe To Newsletter
Be the first to get latest updates and exclusive content straight to your email inbox.
Stay Updated
Give it a try, you can unsubscribe anytime.